2024
Momentum
Make your New Year's Resolutions finally come true
About the product
An effective way of building healthy habits together with friends or like-minded people.
Status: MVP development.
My role
UX/UI Designer, Concept Creator
Achievements
In December 2023 Momentum attracted it's first funding and was selected to take part in the accelerator program organised by the Ministry of Science and Education of Germany (BMBF)
Discovery
Background
By building this platform together with a friend of mine, I aim:
To make it easier for people to develop healthy habits.
Many individuals face difficulties when trying to build habits alone and lack people with similar interests around them.
There is certainly a large audience of people who want to improve their well-being by developing healthy habits, and social support has proven to be a powerful motivator in helping people achieve their goals.
According to Vantage Market Research, the global market for mental health and self-development apps was estimated at 4.63 billion US dollars in 2022 and is expected to reach a value of 14.87 billion US dollars by the year 2030. This growth can be attributed to factors such as rapid urbanization, technological advances, and a higher demand for mental health apps in the post-pandemic era.
Challenge
After the first concept was defined, the question I faced was how to create the app's main feature - a habit tracker. It was supposed to combine simplicity in use, the ability to interact with a group of people, and, at the same time, create a wow effect that engages people in the process of forming habits and makes them want to return to the app.
Problem definition
Survey
Our initial goal was to validate the product idea, find out which features could potentially be in demand, and determine whether people are ready to pay for premium features or not. We prepared what seemed to us to be the most important 10 questions, including both multiple-choice and open-ended questions.
Research insights:
More than 60% of respondents showed strong interest in joining the platform.
30% of respondents were ready to pay for the premium features.
We reached a total of 60 respondents through Reddit and conducted a survey on them.
Sinus Milieus Groups
After better understanding users' needs, we attempted to categorize Momentum's target group within the context of Sinus-Milieus. The "Expeditive Milieu" or "Milieu of Performers" are the most suitable groups within the Sinus Milieus framework. These two groups are characterized as follows:
Highly motivated and goal-oriented, often seeking ways to improve themselves personally and professionally.
Open to using technology to enhance their productivity, health, and well-being.
Valuing efficiency and results in both their personal and professional lives.
Momentum's target group within the Sinus Milieus framework.
Source: Sinus-Milieus Institute, Germany
Information architecture
Having a better understanding of customers' needs and learning from the survey which features respondents are most interested in, I decided to create an information architecture.
Throughout the MVP development process, it helped us with:
Understanding which MVP features to emphasize, which ones could be considered for the future, and which could be completely removed.
Providing my friend Fabio with a clear backend overview of the app's functionality. This way, he could navigate between designs and mockups when implementing them into the MVP.
Solution design
After conducting a survey among 60 people and comparing potentially in-demand features, I came up with the idea of integrating chat into the habit tracker. Every habit created within a group of 2 or more people would have a personalized chat, allowing users to send each other reviews of their freshly tracked habit activities and verify the authenticity of these reviews.
The chat prototype we tested after comparing other habit tracking alternatives in a group of 2+ users
Some process screens.
